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Navigating the Transmedia Marketing Frontier, Part 2/9 What is Transmedia?
Masterclass: Transmedia Marketing and Monetization • 30m
In this segment, host Maya Zuckerman talks about the "Why of the Transmedia Ecosystem"
Up Next in Masterclass: Transmedia Marketing and Monetization
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Navigating the Transmedia Marketing F...
In this segment, host Maya Zuckerman goes through a glossary of common Transmedia terms in detail.
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Navigating the Transmedia Marketing F...
In this segment, host Maya Zuckerman talks about the Lizzy Bennet Diaries as a case study for a Transmedia way of thinking about a project.
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Navigating the Transmedia Marketing F...
In this segment, host Maya Zuckerman speaks to the common myth: if you build it, they will come.
