Masterclass: Transmedia Marketing and Monetization
The world of independent film and media is rapidly evolving and the industry will be nearly unrecognizable within a few years. With the wide adoption of second screen viewing and cross platform storytelling, it’s more important than ever for film and media makers to understand how to use the myriad of tools available to establish relationships with customers and monetize your projects.
These are big words and even bigger concepts, so it can be difficult to know where to begin. That’s why Producer Foundry has teamed up with TransmediaSF to bring you a primer on what you’ll need to know to utilize new and burgeoning tools to market and monetize productions.
Want to attend but unable to make the trip to San Francisco? Producer Foundry will be filming the workshop and make it available online. 10 Dollar Discount for Pre-orders of the digital workshop.
Don’t miss your chance to learn some of the most important skills you’ll need to know to succeed in the new frontiers of independent media. .
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Navigating the Transmedia Marketing Frontier, Part 1/9
Host Maya Zuckerman gives her introduction about herself and what will be talked about in this workshop.
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Navigating the Transmedia Marketing Frontier, Part 2/9 What is Transmedia?
In this segment, host Maya Zuckerman talks about the "Why of the Transmedia Ecosystem"
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Navigating the Transmedia Marketing Frontier, Part 3/9
In this segment, host Maya Zuckerman goes through a glossary of common Transmedia terms in detail.
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Navigating the Transmedia Marketing Frontier, Part 4/9 Case Study - Lizzy Bennet Diaries.
In this segment, host Maya Zuckerman talks about the Lizzy Bennet Diaries as a case study for a Transmedia way of thinking about a project.
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Navigating the Transmedia Marketing Frontier, Part 5/9
In this segment, host Maya Zuckerman speaks to the common myth: if you build it, they will come.
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Navigating the Transmedia Marketing Frontier, Part 6/9 - Crowdfunding
In this segment, host Maya Zuckerman talks about Crowdfunding
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Navigating the Transmedia Marketing Frontier, Part 7/9 Audience Engagement
In this segment, host Maya Zuckerman talks about audience engagement.
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Navigating the Transmedia Marketing Frontier, Part 8/9 Monetization
In this segment, host Maya Zuckerman talks about monetization in its many, many forms.
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Navigating the Transmedia Marketing Frontier, Part 9/9 - Building your personal Brand
In this segment, host Maya Zuckerman talks about developing your personal brand as a filmmaker.
