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Navigating the Transmedia Marketing Frontier, Part 1/9
Masterclass: Transmedia Marketing and Monetization
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14m
Host Maya Zuckerman gives her introduction about herself and what will be talked about in this workshop.
Up Next in Masterclass: Transmedia Marketing and Monetization
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In this segment, host Maya Zuckerman talks about the "Why of the Transmedia Ecosystem"
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Navigating the Transmedia Marketing F...
In this segment, host Maya Zuckerman goes through a glossary of common Transmedia terms in detail.
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Navigating the Transmedia Marketing F...
In this segment, host Maya Zuckerman talks about the Lizzy Bennet Diaries as a case study for a Transmedia way of thinking about a project.
